16 Jul 2010

Phase 2 competition launches

Yesterday, we launched phase two of our Cannes Workshop experiment. All 5 videos that came out of our intense workshop have been posted to our Vimeo channel here: http://vimeo.com/channels/privawhat

Keep in mind that all the teams had less than two hours from start to finish. We provided them with some raw materials, but also gave them the option to create their own. Not surprisingly, we got a good mix of both approaches - 3 films made heavy use of visual assets we provided, and 2 shot their own. Nearly all of the films leveraged the music provided by Audiosocket. Some of the video content we got back from Zooppa was finished work, and was good stuff - one of the films simply suggests a new ending.

Over the next month, we're counting views and likes on each video, and the video with the most points (likes + views) at the end of the competition wins what we're calling the People's Choice award. Zooppa, Audiosocket and Visible Measures have all contributed to a prize package that totals around $17,000, and will be offered to each member of the winning team.

Make sure to check out all the videos, "like" your favorite, and pass the word along!